Enterprise Change Management Services

Over the past several years, VinaConsulting has seen a growing number of clients work to deploy change management more broadly throughout their organizations. Unlike project management, where the competency can be built in to a select number of certified practitioners, change management is a leadership competency that lets organization be flexible and responsive to the market. The ability to lead change is a competency that must reside in the leaders and managers throughout the organization.

The task of building change management competency is not a small one, as becoming competent at managing change surely is a cultural shift and fundamentally impacts how people view themselves in regards to change. From our experience, a change management rollout - or what we call Enterprise Change Management (ECM) - is composed of three elements:

A common set of processes and tools for managing change.

A leadership competency at all levels of the organization from supervisors to senior executives.

A strategic capability that enables the organization to be flexible, change ready and responsive to marketplace changes.

With these elements in place, the organization achieves higher ROI on its initiatives and has the foundation to be more flexible and durable when faced with internal and external pressures requiring change. But these elements take time and focused energy to create. It is critical to view deploying change management as a change and project that can be managed.

Some organizations had attempted to deploy change management by simply implementing it on many different projects. Others had tried to deploy change management by introducing it into the training curriculum. Prosci's approach was to identify the many different approaches being attempted and try to make sense of these various tactics. The resulting research and analysis produced the ECM Strategy Map that incorporates these different tactics into a comprehensive model. The numerous tactics being used by organizations were ultimately be grouped into five main categories:

Leadership

Project

Skill

Structure

Process

Change Deployment Procees

The picture below shows VinaConsulting's OCM Deployment Process, based on our experience and research with organizations working to build their flexibility and durability by deploying change management across their organization.